frynd JOYFUL REBELLION
Norway winter lifestyle
PREMIUM · ORGANIC · PLANT-BASED

TREAT YOURSELF,
LOUDLY.

Eight seriously good chocolate bars. No dairy, no compromise, all joy.

Shop the bars Find a store
THE RANGE

EIGHT WAYS
TO REBEL

Creamy Melt

Creamy Melt

Smooth m*lk-style, almonds

44% cocoa
Pink Love

Pink Love

Almonds & raspberry

30% cocoa
Salty Almonds

Salty Almonds

Roasted almonds, sea salt

44% cocoa
Salty Caramel

Salty Caramel

Almonds & salty caramel

33% cocoa
Dark

Dark

Deep & intense

70% cocoa
Matcha & Lemon

Matcha & Lemon

Jamie Anderson signature

36% cocoa
White

White

Creamy white, vanilla

36% cocoa
Coffee Beans

Coffee Beans

Crunchy roasted coffee

44% cocoa
Chocolate mould texture
JOYFUL REBELLION

We didn't set out to make vegan chocolate.
We set out to make chocolate so good you'd never ask what's not in it.

Born in Norway, made without dairy, built for people who treat themselves on purpose. Premium organic cocoa, clean ingredients, and a bit of an attitude — indulgence without the guilt trip, and none of the beige.

Our story →
FROM SOIL TO SHELF

GOOD CHOCOLATE
SHOULDN'T COST
THE EARTH

Certified-organic cocoa from the same farming families in Sierra Leone and the Congo, sourced through our partner Tradin Organic — fully traceable, fairly paid, grown without cutting the rainforest down.

See how it's made
0.7kg

CO2 per 1 kg of our chocolate

vs 4–13 kg for most milk chocolate
AMBASSADORS

OUR PEOPLE

Jamie Anderson
Olympic snowboarder

Jamie Anderson

Two-time Olympic gold medallist and the face of our Matcha & Lemon signature bar.

More →
Terje Håkonsen
Snowboarding legend

Terje Håkonsen

The Norwegian pioneer who rewrote the rules — and shares our free-thinking roots.

More →
Pump for Peace
Rider development

Pump for Peace

Giving young riders in Southern Africa a track, a bike and a shot.

STOCKISTS

FIND US IN
243 STORES

Across 34 states — and growing. Track down your nearest bar.

Open the store finder